Project Detail: GalleryAC


GalleryAC is the e-commerce site for Arts & Crafts, Canada’s leading independent music label. We responded to their RFP in late 2008 and, behold, bring to the World our vision of GalleryAC (2.0), built in Magento. Originally projected to launch in summer 2009 on 5 year old hardware, The Shotwell Company took the extra time to adapt and refine the design to the client’s unique brand and product set, as well as migrate and optimize Magento to screaming new hardware provided by Pair Networks.

So far the site has been a great success – accommodating Broken Social Scene’s prerelease sale (huge traffic spike) on launch day and overall traffic is up over 100%.


Project Features

  • Platform: Magento, customized with several extensions
  • Products: 2000+
  • Customers: 27,000+
  • Project length: one year