Project Detail: Head for Health

Susan Wilner approached The Shotwell Company for her new private practice Web site intended to generate traffic through both natural SERPs and a robust Adwords campaign. Having built the site in Wordpress to keep costs minimal as well as benefit from the low client learning curve, Head For Health was then submitted to multiple Psych and Coaching related directories, the major search engines and general directories, including local business directories and Google’s Business Search. An Adwords campaign generates leads through the contact form, and above-the-fold real estate is reserved for seasonal promotions.